Horticulture consulting

Bringing you the best practices of the most renowned farms.

Our Canna Cribs team tours some of the best cannabis cultivation facilities in the world, learning the best products, techniques, and methodologies. Did you also know we help design and build the most productive commercial cannabis facilities? If you need help building, retrofitting, or optimizing your commercial cannabis facility, fill out the form below to work with the world-class professionals at Canna Cribs Consulting including multiple PhD's and 50+ years of collective cannabis cultivation experience.

  • Operation and design of best in class cannabis cultivation facilities
  • Preparation of cannabis production SOPs
  • Rollout of cultivation data collection and data analysis platforms
  • Recruiting, training and managing growers, technicians and scientists
  • Automation of the entire facility
  • Consumable cost reduction
Our Team

We assembled a team of some of the best minds in cannabis cultivation with the mission to make our customers the best cannabis cultivators in the world.

Our experiences designing, equipping, building, training and retrofitting facilities is unparalleled through our extensive relationships and experiences.

Philipp Matzneller, PhD

Dr. Philipp Matzneller is a senior consultant at CannaCribs Horticulture Consulting, providing design, technical, operational, and strategic consulting to the cannabis industry. He was the Senior Scientist of cultivation at MedReleaf and Director of Applied Cultivation after Aurora Cannabis acquired the company. Under his guidance, a team of a dozen scientists and assistants across multiple facilities collected data and conducted experiments that resulted in a substantial increase in yield and quality of the production. Previously, Philipp worked in the ornamental greenhouse industry and as a research associate conducting climate impact studies. He holds a BSc and MSc in Agriculture from the University of Bologna (Italy) and a Ph.D. in Agroclimatology from the Humboldt University of Berlin.

Juan Gutierrez

Juan David Gutierrez is a senior consultant at CannaCribs Horticulture Consulting, providing design, technical, operational, and strategic consulting to the cannabis industry. He was the Director of Cultivation at MedReleaf for almost four years, where he led efforts to develop industry-leading and award-winning high-quality and high-yield cannabis cultivation practices. Once MedReleaf was acquired by Aurora Cannabis, Juan led assessment and improvement programs for all their cultivation facilities in Canada and supported similar projects in South America and Europe. Apart from cannabis experience, Juan has a deep knowledge and expertise in commercial plant production. Juan holds a BSc in horticulture from the University of Guelph in Canada.

Deron Caplan, PhD

Dr. Deron Caplan is a senior consultant at CannaCribs Horticulture Consulting, specializing in controlled environment plant production. He earned North America’s first Ph.D. with research focused on indoor cannabis production, then led operations at The Kelowna Research Station - the world’s first facility dedicated to advancing cannabis cultivation techniques and systems. He was the Director of Research and Development at The Flowr Corporation, managing a team of ten scientists and operators and working closely with partners at The Hawthorne Gardening Company, a subsidiary of The Scotts Miracle-Gro Company. Deron has provided expert commentary on cannabis production to many media outlets and the Government of Canada.

Nate Lipton

Co-Founder of GrowersHouse.com and CannaCribs. Nate helps equip some of the largest and mostefficiently operated cannabis facilities in the US. With a particular focus on greenhouse and indoor,Nate works with growers to develop new products, decrease consumable costs, decrease labor,and optimize plant yield and quality through the most innovative product applications.

Mike Chang

Staff Agronomist for CannaCribs Consulting. Mike has a BS in Agriculture Technology Managementand a California State agent license for pesticide application and consulting. Mike has a deepknowledge in turning around growing operations to decrease costs while increasing productionweight and quality.

George Murray

Chief formulation chemist for Ventana Plant Science nutrients. Leveraging his foundationalexperience in metabolomics, plant physiology, inorganic and organic chemistry, and soil ecologyalong with his years of experience in specialty agriculture, he has been able to create unique forthe cannabis industry.
Our Experience

CannaCribs Consulting has extensive experience in the following areas:

  • Cultivation
  • Integrated pest management
  • Post-harvest
  • Labor
  • Workflows
  • Environmental control
  • R&D trial design
  • KPIs
  • General operations
  • Cultivation challenges
  • Data collection and analysis
  • Cultivation system design
  • Cultivation facility layout
  • People and material flows
  • HVAC loads
  • Fertigation system design for equipment sizing
  • Staffing requirements and roles
  • Yield estimates
  • Horticultural lighting selection
  • Grow table selection and layout
  • Environmental setpoint review and guidance
  • Site climate analysis
  • Environment and fertigation control system selection
  • Cultivation SOP packages
  • Process flow diagrams for cultivation process