Step inside one of the most exciting CannaCribs episodes yet as NFL Hall of Famer Calvin “Megatron” Johnson opens the doors to his world-class cultivation facility, Primitiv, in rural Michigan.

From breaking Jerry Rice’s single-season receiving yards record with the Detroit Lions to becoming one of the most outspoken NFL advocates for plant medicine, Calvin shares how cannabis played a role in his career, recovery, and post-football life. Alongside co-founder and former teammate Rob Sims, the Primitiv team takes us behind the scenes of their boutique, high-performance grow—designed for optimal genetics, precision crop steering, and premium flower quality.

In this episode, you’ll see:
Calvin’s journey from NFL superstar to cannabis entrepreneur and wellness advocate. How Primitiv cultivates with intention, focusing on plant health, environmental control, and genetics. The science and philosophy behind their name, “Primitiv,” and their commitment to plant medicine. Exclusive looks at mother rooms, flower rooms, and unique cultivation techniques.Insights from the cultivation team on genetics selection, CO₂ manipulation, and biofungicide use. The role of cannabis in athletic recovery, inflammation reduction, and research with institutions like Harvard, UPenn, and Johns Hopkins.

Plus—don’t miss the surprise stop at American Coney Island in Detroit for a taste of local history and humor. If you love the intersection of sports, culture, and cannabis, this is an episode you won’t want to miss.