There need to be a marriage between the old guard and the new guard, ensuring the integrity and honoring of the plant is there.
– Pankaj Talwar
Canna Cribs Podcast: Episode #5.
We take a deep dive with Pankaj Talwar, CEO of 'Copperstate Farms' in Episode 5 of the Canna Cribs Podcast, where we document history with the pioneers of the global cannabis industry.
In this interview, you will get an inside look at Arizona’s ‘Copperstate Farms’ which is a large-scale 40 acre greenhouse operation in Snowflake, Arizona that was featured in Episode 3 of Canna Cribs.
The greenhouse at Snowflake was built in 1998 as a hydroponic tomato greenhouse in what is now recognized as an ideal geography and climate for farming. In 2016, Copperstate Farms acquired the Snowflake assets from NatureSweet. Now, Copperstate Farms is one of the largest medical marijuana greenhouses in Arizona and in the United States.
Pankaj Talwar is passionate about creating bold, innovative businesses at the intersection of consumers, manufacturing, and health & wellness which challenges the status quo and creates the maximum positive impact on customers and employees. He is an expert in growing revenues and margins by leading organizations to build brands; partner with customers and consumers; and create an innovation platform for growth.
As a high-energy CEO & President of P&Ls from $75M to $700M and CMO at two multi-billion corporations, he has a proven track record of performance in consumer goods with successful exits. He has delivered outstanding results in a diversity of organizations ranging from senior leadership positions in large corporations to successfully running middle market firms. Through Pankaj’s advisory firm, Everest Partners, he has been part of due diligence on many potential transactions serving as an Operating Advisor to several private equity firms. He was fortunate in the early part of his career to have a strong foundational set of experiences in operations and marketing with Procter & Gamble.
Pankaj is best in creating a compelling vision, driving to make the impossible possible, and building brands to be iconic. Through a passionate focus on people, positivity, and authenticity, he unleashes teams to scale and create shareholder value ranging from start-ups to large corporations.
WHAT’S IN THE INTERVIEW?
- 0:00 Opening
- 1:32 Pankaj & Background
- 7:12 Old Guard vs New Guard
- 18:39 Testing
- 26:32 Changes after Copperstate Farms Episode
- 32:12 Dispensary
- 40:09 Business Expansion
- 55:15 Licensing Genetics Deal with DNA Genetics
- 01:06:50 Before vs After Business Goals