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Canna Cribs Podcast Episode #7

By May 5, 2021August 7th, 2023No Comments
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Podcast Episode #7


We take a deep dive with, Joe Sulistyo the founder & CEO of 'Sproutways' in Episode 7 of the Canna Cribs Podcast.

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We want to work with breeders to bring trust and security back into the game

– Joe Sulistyo
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Canna Cribs Podcast: Episode #7.

In this podcast we talk to Joe about his company Sproutways, a curated cannabis seed and genetics marketplace carrying some of the most exclusive strains in the world.


Join as Nick and Joe dig into starting a successful genetics business, finding the perfect phenotypes, and how the tech world led Joe to the cannabis space. Also, you’ll find out which top breeders work with Sproutways!

About Joe Sulistyo:


My drive in progressive industry and entrepreneurship comes from my family’s multi generations vertically integrated herbal supplement company, based in Indonesia, called Sido Muncul ( The company was founded in 1951 by my great grandmother, Ibu Rakhmat Sulistyo (Go Djing Nio) and has become one of the most successful vertically integrated herbal medicine companies worldwide. It’s world renowned in the highest quality of herbal supplements and holds top industry’s ISO certifications in manufacturing, R&D/lab, distribution, and consumer packaging.


My passion in disruptive technology comes from ~20 years of journey across high-tech sectors such as the 5G framework, e-commerce, market-networks platform, SaaS, marketing automation, large scale enterprise software and platform, and complex systems integration. I have had the fortunate opportunity to be part of the management and technical leadership positions at a variety of educational and public IT sectors including Cisco, University of Texas systems, Brocade, Radisys Corporation, Open Networking Foundation, and working with various small businesses and tech startups as in Wispero, Mobilytic, Lean Vault, NaturHeals, and many others. I also serve as strategic advisory member for progressive companies that are transforming the digital food sourcing, marketplace, health and wellness, and social network, as well as supply chain automation industry.


Product Strategy and Management | Product Marketing and Branding | Business Development and Sales | Strategic Alliance and Partnership | Sales Enablement and Training | Ecosystems and Community Building | Platform and Systems Integration | Marketplace and e-Commerce | Open Source Foundations | Start-ups | Fundraising

  • 0:00 Opening
  • 2:07 Joe Sulistyo Background & Business Model
  • 6:54 Cannabis in Southeast Asia
  • 9:10 Tech World vs Cannabis
  • 15:49 What would you consider Sproutways?
  • 25:57 Seeds vs Clones Marketplace
  • 40:29 Sproutways Breeders
  • 51:40 Genetic Catalogue
  • 56:30 Future of Sproutways
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