New Jersey isn’t supposed to be producing some of the most sought-after flower in the country…but that’s exactly why this story matters.

In a market flooded with corporate cultivation, spreadsheets, and race-to-the-bottom production, one husband-and-wife team is proving there’s still room for true craft cannabis culture in America.

This month on CannaCribs, we head deep into South Jersey to meet Frank and Lyndsey  the founders of Brighterside Farms a small-batch living soil operation producing some of the most talked-about flower in the state. Their drops sell out in days. Their genetics are built for flavor, terpene expression, and experience not just THC percentages. And their approach? It’s old-school cultivation rooted in patience, organic practices, and a deep respect for the plant.

From underground grow culture and Deadhead festival roots… to winning cultivation competitions in Michigan… to building one of New Jersey’s most respected boutique grows with just a tiny team this episode captures the spirit of what cannabis culture used to be… and where many believe it still needs to go.

Inside this episode:

• Living soil masterclass
• Hand-watered organic beds
• Rare genetics & terpene-heavy cultivars
• Why small-batch flower still matters
• The reality of New Jersey’s legal market
• Craft cannabis vs. corporate cultivation
• Tea brews, microbial farming & organic inputs
• The culture, passion, and obsession behind elite flower

This isn’t just about growing weed.
It’s about preserving a culture built by people who truly love the plant.

Huge thanks to our friends at High Times for collaborating with us on this release.

Filmed in Mays Landing & Pleasantville, New Jersey
Produced by MarcoFilmCo & CannaCribs